The hotel industry according the Smith Travel Research, is in recovery mode locally in Orlando FL.
High revenues and high occupancy rates at 67.7 % are arguably the most important statistics in the industry.
The negative note of the past five years was the daily room ratees in the region, which hoteliers had to lower to get occupants in the rooms at the cost of minimizing their profits. Last year's average room rate was $94.06 up 3.6% from $90.76 in 2010.
The hotel industry is showing signs that the recession is behind us as new hotels are making their way onto the market. More concerning issues still loom ahead such as the visa waver situation and the rising fuel costs.
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